BUSINESS

WITH

CLARITY

Digital Transformation Strategy

You need me if:

Your commerce is not data driven. Your data are decentralized across departments. You don’t leverage available data collection opportunities [1^st, 2^nd, 3^rdparty data]. You miss the single POV on the problem and in consequence don’t make informed decisions.

Your client segments are made with old offline approach based on demographics & declarations not behavioral big data.

Being not e-commerce, you don’t believe that digital can drive conversion, do actual sales.

Your online presence misses the holistic approach [umbrella message, touchpoints integration] with rather chaotic initiatives without measurable results.

You have big data, loyalty programs & multiple digital assets, but you don’t monetize them.

Digital with test & learn agile approach is not embedded in company culture.

I help you to have: clear digital strategy driven by the big data [collection, visualization, analytics] with modern approach to clients’ segmentation, integrated holistic online presence [right person, right message, right time] with measurement, organizational structure, and right company culture to make digital daily practice.

Purpose & Key Growth Platforms

You need me if:

You miss the opportunity of real company purpose that connects to modern society values; unites your team & customers with their hearts and minds.

Your company experiences frequent strategy changes & implements too many activities that don't translate into desired results. Business “chaos” leads to talents leaving and declining morale.

The outside world constantly surprises you. Clarifying & prioritizing opportunities from the external perspective could be very beneficial.

I help you to have: company purpose, strategic growth platforms, enablers, and measures to focus on the top line growth.

Portfolio Strategy Optimisation 

You need me if:

Your portfolio is not generating growth. It is shaped by an internal perspective rather than an understanding of trends & customer needs. It misses the right "fit for the future".

The number of implemented strategies and activities on the portfolio is too high and thus ineffective.

Cost pressure is forcing you to reduce investments. Defining strategic priorities becomes critical to achieve better effectiveness and efficiencies.

I help you to have: a simplified portfolio and focus on what makes a difference in moving the top line growth or profit.

Brand strategy with storytelling

You need me if: 

You are a startup with a great product yet lacking holistic strategy on how to sell it to the customer with impact.

You have a mature brand that is no anymore making a result. You need to understand what is not working and re-fresh the strategy.

You defined opportunities to win but no clarity on the brand positioning (incl storytelling) that will get you there.

I help you to have: compelling brand positioning and story, identified growth platforms and plans to kick off the brand growth.

Innovation Strategy

You need me if:

You don't have a sufficient understanding of trends & changes in society impacting innovation strategy.

Your innovations are not delivering the expected results. You need a game-changing approach.

The innovation process is long and frustrating. It results in too late launches & unsatisfactory market results.

I help you to have: breakthrough innovation platforms in line with recent trends and a simplified inno process to accelerate top-line growth.

Customized Business Workshops 

You need me if:

You start strategic discussions & preparations for Annual Plans [1Y], Strategic plans [3Y], development of Transformation Strategies, Savings Plans and others.

You aim to define international business roll-out opportunities incl. portfolio & brand strategies.

Struggle to solve any commercial problems including its definition or [re]-definition based on big data, learning expeditions, internal interviews and others.

Want to improve the effectiveness of existing meetings or processes incl. Management Team meetings, Commercial Meetings, Innovation meetings, S&OP meetings

I help you to have: solutions to defined problem area through customized agile workshop(s) facilitated within aligned constrains and time.